The Role Of Google Maps In Internet Marketing By John Phanchalad

Google Maps is a handy resource in internet marketing. Everyone uses Google Maps at some point in time for some specific purposes. While it is a very useful tool and can help anyone to get to a certain place, to get an idea of the route and to have a perception about a certain address or locale, Google Maps also plays an influential role in local search and search engine optimization. In other words, Google Maps plays a significant role in internet marketing. John Phanchalad recommends that every business should have a presence on Google Maps. There are three major reasons why you should add your business to Google Maps. First, by listing your business on Google Maps, you are getting an exclusive presence of a certain place where your business is based and people get to know you. When travelers or even locals use Google Maps and hover over the streets or specific areas where your business is located, they would learn about your presence. It is just one of the many ways you can get more people to know about your company. Second, to get listed on Google Maps you may wish to get listed on Google Places. Google Places is specifically meant for companies or businesses, which is more of an online business directory that is integrated to Google Maps. With such a listing, you would not only make it to the local search results but also have an associated map diagram showcasing your place of business or address. Also, Google Maps along with Google Places play a phenomenal role in overall search engine optimization of your website and business. Besides, people can find your business easily and drive over using GPS which will make their lives more convenient. Google Maps also plays a role in various types of marketing strategies. For instance, if you plan to launch an in-app push notification system for people using certain types of smart phones and having notification apps then you can use Google Maps to locate people in your area and accordingly push through a promotional message or any type of notification. To get your business on Google Maps, visit http://www.google.com/local/add. You will be asked to fill all the details which shall include your location details, company information and specific address along with website and description. Fill up everything accurately, from the category of business to the zip code. Provide a detailed description and furnish the website or URL to the webpage where you want people to land when they try to find out more about your company, its products and services.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Five Social Media Mistakes By John Phanchalad

If you’re looking to reach out and connect with your customers online, it will probably cost you time and money. Social media is one of the more affordable ways to easily connect with your customers.

Here are a few mistakes to avoid when using social media as a marketing tool:

• One-way conversations: Most businesses post updates because they know customers will want to know about new products, discounts or sales. If customers respond to your status, reply back. This dialogue is a great way to start a relationship with them, and in the future you can mention clients in your statuses personally.
• Not soliciting business when you should: You’ll have to turn these conversations with customers into actual business deals. People will buy from you if they trust you; figure out a creative way to turn conversation into business talk. After you have maybe done 3 or 4 replies back to one another, turn it up a notch on the sales pitch.
• Set a certain amount of time daily or weekly to catch up on your social media posts. More than this, and you may annoy your customers. Less than this and they may forget about you.
• Post only relevant information. Don’t post just to post-have something important to say when you do.
• Don’t put price tags in your statuses or tweets. No one wants to see that in his or her feed or stream.

These tips will help you avoid social media mistakes-which could result in lost customers and lost revenue.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How to Boost a Brand Without Social Media By John Phanchalad

Most people check in with their social media accounts daily, if not multiple times daily. For this reason, many Internet marketing professionals think they have to use social media to promote their business and increase traffic to the site. That’s simply wrong-you don’t have to use social media to have an effective web brand.

Here are a few ways to boost your brand without resorting to social media:

• Step up your offline strategies-If you have used word of mouth advertising before, use it again. If customers love your brand, they will tell all their friends about it. This has been an effective source of advertising for years.

• Make your website more engaging; Make sure you have a gallery of pictures that people can browse through. The photography should be excellent, and include customer testimonials. This will help people feel like they know your brand, if they know your brand-they buy your brand.

• Use traditional advertising methods like radio, postcards and email marketing. These tactics were tried and true for decades before social media became a powerhouse in the Internet world. Use the good old-fashioned methods to recruit people who don’t use social media.

• Call customers. Get a customer list and call to personally thank them for buying your product. They will appreciate the call and follow up. When they think about repurchasing from your site, they will remember that you called them personally to discuss the products.

These are easy ways to boost your brand without using social media. Social media can be a great tool for marketing business, but it shouldn’t be the only tool.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Three Principles of Attracting and Working with Your Desired Client By John Phanchalad

1. Appeal to Human Nature
This sounds simple, but ultimately can be a difficult task. When offering a very good deal (cheap) on an offering, you cannot say, “You’ll like this because it meets your greed need!” No, you must give reasons why you can offer it at such a good deal and point out comparisons that are easily digested, leading your prospect to the inescapable conclusion that not buying is too miss out on something that is not to be missed!

So, the art of involving human nature and emotions requires a subtlety that repeatedly returns to the core message, preferably multiple times or if done adroitly, that once is enough. The skilled writer does this so smoothly that nary a ripple occurs in your mind as his persuasion poker stirs your fire to buy to a roaring flame.

Some of the most successful influencers, leaders, speakers, and writers through the ages have used the power of story to capture the essential human essences to sway the audience to a specific point of view. Religious parables, folk tales of yore, urban legends (modern day versions of folk stories) use the power of story to get a message across and have it stick.

2. Choose a Client Worth Having
Not every potential client should be yours. Some are extremely valuable – providing you the professional satisfaction of helping your client meet and conquer his challenges and doing it very profitably for both of you. He recognizes the contribution you make and gratefully acknowledges it.

Some drain your time, whine, complain, and make you the reason for their failure and patting themselves on the back for their success, ignoring your contribution. Many of these clients cost you not only emotionally, but also financially – you lose money on them. Many times, I have advised my clients to “fire” clients like this. The emotional relief of doing so may be more valuable than the money lost.

Here are some thoughts that you should keep in mind:

• What “good” are you doing for the client whose mindset prevents you from doing your highest and best work?

• What effect does dealing with “the problem child” have on your ability to take good care of your best clients? Do you deliver a better or worse product, service, experience, or potential transformation?

• Do your best clients benefit from having bad ones in your fold?

• Do the tenacious tentacles of these sea monsters that try to drown you in their woe drain your creative energies?

• How much more profit could you make if you concentrated on your best clients and best prospective clients?

• Could it be that the problem client would be better served by someone else who could mesh, deal with, and serve your ‘pain in the backside” client?

Concentrate on clients who allow you to help them successfully, that you can serve well, and that afford you a profitable experience, financially and emotionally. Then everyone wins. And isn’t that what it is all about?

3. Look From Outside IN
Virtually all entrepreneurs make the mistake of looking at the marketplace, clients and opportunities from inside their own heads.

The smart operator looks from the point of view of the potential clients.

This is a never-ending challenge that requires a certain discipline and often others help. We all live inside our own heads so it is only natural to use this point of view.

The key principle here is that you are not your client,. Your thinking comes from your thorough knowledge of your field, forever altering your ability to think like a newbie who does not see the breadth and depth of the value you bring.

What you see and hear and feel about your field where it all seems so simple is but a cloud of confusion for your unknowing neophyte, prospective client. It is hard to appreciate what you do not understand well enough to value.

Your prospect values from inside his world, his interests, his problems, his frustrations, his aspirations, his dreams, and desires. He sees the world from inside his head.

Discover these and the path to gold and glory is clearly marked. How do you do this?
Ah, that is the rub!

Seeing and hearing and feeling the world as your clients do leads to your understanding of how to provide your highest and best help.

So ASK!

Start by getting inside the heads of the best clients you currently have.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/